Harbor City Capital Corp. is a global alternative asset investment group specializing in building, buying, and monetizing digital media assets. The company was founded in 2013 by JP Maroney, an American entrepreneur, investor, and philanthropist with more than two decades of experience starting, building, buying, and selling companies.
As an alternative investment manager, Harbor City Capital implements proven arbitrage strategies to generate reliable yield from the high-growth +$200B Internet advertising sector. The company's service includes a process of capitalizing on the difference between costs and advertising which can generate profit margins, enabling businesses to attract appropriate potential clients for their specific offer. The spread - or difference - between the revenue per lead and the actual cost of capturing that lead generates profits for the company and returns for investors in the fund.
Rather than look at money spent on advertising online for lead generation as an expense, Harbor City Capital views it as an investment that has the potential to deliver a return on investment when the lead is either sold to a prearranged buyer or monetized through internet-based promotions.
Through a formula company founder JP Maroney coined as “Digital Marketing Arbitrage” (DMA), the investor spends “X” on digital advertising, gets paid “Y” for the lead, and collects “Z” as the profit or ROI. The ROI on any given campaign can range from 20% to 100% or more. Internal rates of return and cash on cash production from the investment strategy can be substantial, since Harbor City is paid within 15 to 60 days.
Strategic investments in technology, cutting edge research, testing, expert professional team, and lead data have given the company an edge over its competitors and created a substantial barrier to entry for new investors. As such, buyers are able to tap into a substantial investment of time, capital, and expertise without the prohibitive upfront costs of doing it themselves.
The Harbor City Capital team is comprised of top performers in digital advertising, performance marketing, and operations. The company has expanded into niche markets, and further increased the capital based, investing heavily in people, processes, and digital marketing assets while positioning the business for rapid scale using its proven business model.
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